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Fundamentals of Digital Marketing | SAGE Winter School

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing is a great starting point for anyone who wants to enter the world of digital marketing. This course will help develop a basic understanding of marketing in the modern digital environment amongst learners.

In this course, you will get to learn basics of:

  • Business strategy with digital marketing
  • The importance of a website
  • Content marketing
  • Search engine marketing (SEM)
  • Search engine optimisation (SEO)
  • Social media marketing
  • Mobile optimisation
  • Email marketing
  • Video content as a marketing tool
  • Display advertising
  • Analytics tools
  • Ecommerce options

Trainer Details

Mr. Aditya Vyas has over 20 years of experience in various marketing leadership roles (both traditional & digital) with organizations of repute. Along with specialization in marketing and digital strategies with certifications from IIM, London Business School, University of Illinois, BCG etc, he is a Google-certified Digital Marketing Professional too.

Registration Process

1. For the candidates who are registering for the first time: Register yourself by the ensuing form.

2. For the candidates who are already registered: Sign in by the already registered information by the ensuing form.

3. Your registered e-mail ID is your USERNAME whereas; Your registered mobile number is your PASSWORD.

4. Apply for any course of your choice by selecting from dashboard, make online payment from the Pay Now button and you are through.

5. You will receive a confirmation mail on your registered email ID.

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